Airtel Xstream crosses 2 million paid subscribers, is India’s quickest rising OTT aggregator app

The Airtel Xstream Premium massive display format that launched earlier this yr is obtainable at

The Airtel Xstream Premium massive display format that launched earlier this yr is obtainable at Rs 149 and permits entry to over 10,500 film titles, exhibits and LIVE TV from Airtel’s OTT content material companions comparable to Sony LIV, Eros Now, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Extremely, HungamaPlay, EPICon, Docubay, DivoTV and so forth.

Airtel Xstream high 10 content material throughout India

Motion pictures Internet exhibits
James (Kanda) on SonyLiv Gullak (Hindi) on SonyLiv
Haathi Mere Saathi (Hindi) on ErosNow Flesh (Hindi) on ErosNow
Spartacus (English) on LionsgatePlay Montu Pilot (Bengali) on HoiChoi
Puzhu (Malayalam) on SonyLiv Swaanng (Hindi) on Hungama
Oruthee (Malayalam) on
Jugaadistan (Hindi) on

Airtel Xstream OTT platform

Airtel has introduced that its Xstream OTT platform has reached 2 million paid subscribers throughout India. The corporate says that important consumer curiosity by way of repeat recharges/ subscriptions are seen in Maharashtra, Karnataka, and Andhra Pradesh. The common viewing time on the Xstream platform is roughly 150 minutes and is growing persistently. The demand for native content material appears to be rising quickly as 80 % of customers are coming from non-metros.

Airtel says that 51 % of time spent on the platform was on sequence comparable to Gullak and Undekhi which registered heavy consumer curiosity within the North, whereas motion pictures got here a detailed second with a 49 % cut up led by regional blockbusters comparable to James. Common consumer preferring 149 min movies.

Utilization statistics from Airtel XStream corroborate the current spike in viewers’ curiosity in regional cinema. Motion pictures comparable to James (Kannada), Maandu (Tamil), and Adavallu Meeku Joharlu (Telugu) have been trending on the platform within the high 5 for the final month. Apparently, the demand for these motion pictures is seen all through India.

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SonyLiv, Hungama, Eros Now and Lions Gate play are essentially the most searched-for content material companions on the platform. Airtel says that it’s aiming to advertise native expertise on the platform. The corporate believes that after the 5G rollout, 3D content material demand will improve.

Adarsh Nair, CEO of Airtel Digital, mentioned: “Airtel XStream is an thought whose time has come. It’s a distinctive product that brings collectively the perfect content material throughout India and the world below a single subscription in a single app, on the best worth attainable. Our accelerated development is because of our potential to satisfy the wants of the Indian client for excellent regional content material. We might be doubling down on our regional technique with our present companions and can proceed to onboard new companions with stellar regional content material catalogues.

Airtel Xstream OTT statistics

  • Most watched content material – Hindi (57 %) adopted by English, Tamil and Telegu
  • Karnataka, Kerala, Andhra Pradesh, and Tamil Nadu desire spending time watching motion pictures (70 % ) over net sequence.
  • Most Standard dubbed content material in Hindi- James (Kannada movie dubbed to Hindi).
  • Hottest dubbed motion pictures on the platform – Greenland, 355 and John Wick from Lionsgateplay.
  • Most demand for content material dubbed in Hindi comes from Delhi, Karnataka and Bihar.
  • Rip-off 1992, Undekhi and Gullak from Sony Liv are the most-watched Hindi net sequence in Tamil Nadu, Andhra Pradesh and Kerala.
  • Oruthee, Kallan Dsouza and Night time Drive – most seen Malayalam content material exterior Kerala.
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