APCON threatens Sterling Financial institution with sanction over Agege Bread advert

Promoting Practitioners Council of Nigeria (APCON) on Monday threatened to sanction Sterling Financial institution over

Promoting Practitioners Council of Nigeria (APCON) on Monday threatened to sanction Sterling Financial institution over the controversial Easter advert to mark the Easter celebration.

The lender had within the advert likened the resurrection of Jesus Christ to Agege bread, a non-branded bread offered by native bakeries and hawked round streets in Nigeria.

“Like Agege Bread, He Rose!,” the advert learn.

Sterling Financial institution is understood for its refined ads, certainly one of which induced controversy in 2018, after the financial institution teased that different lenders are beneath it.

Learn additionally: Sterling Financial institution scales regulatory hurdle to develop into a holding firm

The newest advert was trailed by criticism on social media.

The lender later apologised to its quite a few prospects in one other advert, quoting John 8:7 verse within the bible.

“Let the one who has by no means sinned throw the primary stone. Forgive us within the spirit of Easter,” the financial institution wrote.

Nonetheless, in a response posted on APCON Fb web page, the company’s Registrar and Chief Government, Olalekan Fadolapo, stated the advert was not submitted to the regulator to find out its worthiness for the Nigerian surroundings.

He described the advert as “insensitive and provocative.”

Fadolapo stated: “The distasteful commercial was neither submitted nor accredited for publicity by the Promoting Requirements Panel (ASP), the statutory Panel charged with the accountability of making certain that ads conform with the prevailing legal guidelines of the federation in addition to the code of ethics of promoting in Nigeria.

“APCON will take essential actions to make sure that Sterling Financial institution is sanctioned for the publicity of such offensive commercial in line with legislation and that no non secular perception or religion is ridiculed or any blasphemous commercial uncovered in any guise.”

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