EasyMixt enlists Irlam-based Ten Locks as its UK distributor

Dubbed the last word bartender hack, EasyMixt is the most recent model to hitch Ten

Dubbed the last word bartender hack, EasyMixt is the most recent model to hitch Ten Locks. The deal will see the group distribute and provide the product to the UK retail and hospitality
sectors from its headquarters in Irlam.

Set to shake up the Manchester cocktail scene, EasyMixt empowers cocktail bars and home-bars alike. The brainchild of
Stu Bale,
founding father of modern Drinks Lab, Crucible, it was created to supply a one-bottle premium answer to cocktail making, making certain consistency and high quality throughout
the preferred serves.

A real innovation, EasyMixt balances candy, citrus, salt and bitter flavours in a single bottle. Mixed with its 12.5% ABV, it replicates the creation of bar cocktails by mixing
pure citrus distillates – lemon, lime, pink, grapefruit and clementine – with a mix of acids and sugars for a full mouth style usually solely achieveable by bar professionals utilizing a number of components.

Bale’s inspiration for EasyMixt was additionally to simplify the cocktail making course of, minimising the potential of error for each shoppers at house or bartenders. It may be used to create 29 of the highest 50 promoting cocktails* by mixing equal components of spirit and EasyMixt earlier than ending off with the related garnishes.

Straightforward Mixt is a pure, preservative free product that doesn’t must be refrigerated and is actively carving out implementing a extra sustainable packaging answer. The
deliberate ‘bag-in-box’ format for on commerce accounts won’t solely allow simpler serving, but additionally scale back packaging, scale back cupboard space in venues and bolster charge of gross sales.

See also  Sarah Hyland Says This Was the “Wildest” A part of Her Bachelorette Social gathering

Becky Davies, Head of Industrial at Ten Locks, stated “EasyMixt presents such a novel answer to cocktail making, each at house and within the on-trade. Because the appointed distributor within the UK, we’re extremely excited to play our function in stirring up the trade norms with regards to creating unbelievable serves with this pioneering product.

“From our Manchester base, we’ll be working to unlock its full potential by way of securing further retail listings and growing its presence behind the bar in venues
throughout the nation.”

Founder, Stu Bale, added “After nearly twenty years expertise working with the most effective the UK bar scene has to supply, I’ve sampled hundreds of cocktail creations from each
amateurs and professionals alike that have been over-complicated and supplied an excessive amount of room for error. That’s why we’ve labored exhausting to craft a model that works for everybody – providing a price and time efficient, hassle-free answer to making sure excellence in each
cocktail, it doesn’t matter what the atmosphere.

“We’re proud to go to the following stage with Ten Locks, who share our curiosity and creativity, coupled with a dedication to creating nice drinks and produce EasyMixt to the folks of Manchester and the UK.”