Logitech's new Aurora gaming equipment are 'inclusive' however costly

By Steve Dent Logitech has launched the Aurora Assortment, a line of “gender-exclusive” gaming equipment

By Steve Dent

Logitech has launched the Aurora Assortment, a line of “gender-exclusive” gaming equipment together with a mouse, keyboard and headset. The units are constructed round “consolation, approachability and playfulness” primarily based on “suggestions from girls avid gamers throughout the neighborhood,” the corporate mentioned. They’ve all-new designs and a few fascinating options, but additionally carry excessive costs suggestive of a “pink tax” on merchandise designed for ladies.

The G735 wi-fi headset is an efficient instance of that. It’s Logitech’s first G gaming headset with Blue VO!CE microphone tech that helps modulate your voice, whereas letting you save most popular settings straight on the headset. It additionally guarantees consolation for avid gamers with smaller heads, 2.4Ghz wi-fi connectivity and as much as 56 hours of battery life with the aspect LEDs turned off. Nevertheless, it’s very costly for a gaming headset at $230, in comparison with say Logitech’s high-end $200 Professional X headset with comparable options. 


The wi-fi and wired $200 G715 and $170 G713 tenkeyless keyboards provide per-key and perimeter RGB lighting and a selection of GX mechanical switches (tactile, linear or clicky), together with a cloud-soft palm relaxation. The G715 can join through Bluetooth or a 2.4Ghz dongle, and gives round 25 hours of battery life on a cost. 

Lastly, the $100 G705 light-weight (85 gram) wi-fi mouse is particularly designed for gamers with small arms. It comes with an 8,200 DPI “gaming-grade” sensor, gives battery life as much as 40 hours with the LEDs enabled, and might hook up with the G715 keyboard to keep away from litter. 

On prime of the units, Logitech is providing equipment we don’t see with a lot of its different gaming merchandise. These embrace pink or neon increase mics with earpads for $20, keyboard prime plates ($20) and coloured keycaps ($40). It’s additionally providing $30 mousepads and a $40 case for the G735 headset and G705 mouse. 

Logitech mentioned that when it checked out its gaming merchandise, “we realized we might be doing extra” by way of delivering options for all avid gamers. In a technique, it has actually achieved that contemplating the $500 price ticket for your entire assortment. If it actually desires to develop its choices for extra gamers, although, it could have to develop its Aurora lineup with extra budget-oriented merchandise that match the standard and costs of its normal choices. 

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Supply: Engadget.

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