The Obamas are reportedly leaving Spotify

Spotify is shedding Barack and Michelle Obama after their partnership ends in October, in accordance

Spotify is shedding Barack and Michelle Obama after their partnership ends in October, in accordance with Bloomberg. The previous first couple’s unique podcast cope with the streaming big is coming to an finish, and so they gained’t be signing a brand new one. Their manufacturing firm, Greater Floor, is reportedly in search of a associate that will enable it to supply a number of reveals and launch it on a number of platforms on the identical time. Spotify usually seeks exclusivity from well-known personalities in a bid to advertise its platform, which is probably going why (as Bloomberg studies) it declined to make a proposal for a brand new contract. 

Greater Floor is within the midst of negotiating with a number of different potential companions, although, together with Amazon’s Audible and iHeartMedia for a deal that’s anticipated to be price tens of tens of millions of {dollars}. The Obamas are every seeking to seem in an eight-episode program, so we are able to anticipate reveals with a restricted variety of episodes. 

The Obamas’ cope with Spotify was rumored to be price $25 million and produced Renegades: Born within the USA with Barack Obama and Bruce Springsteen, in addition to The Michelle Obama Podcast, whereby the previous First Woman talked about relationships with family and friends. The Michelle Obama Podcast was considered one of Spotify’s hottest reveals in 2020 and was ultimately made accessible on different platforms. 

Whereas Greater Floor has but to concern an official assertion, a Self-importance Honest report from February throughout the peak of the Joe Rogan debacle might shed some mild on its choice to not pursue one other unique cope with a single platform. Apparently, Greater Floor was pissed off with Spotify at occasions and located it troublesome to get further reveals off the bottom underneath their partnership. Additional, the Obamas are extra eager about producing reveals for younger new voices than for their very own, and that imaginative and prescient simply doesn’t align with Spotify’s.

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